Let’s “get real” about a website!
With everything that’s happening around us today, people are starting to wonder if a website is still necessary. The answer is “absolutely”! Not only is it our most important marketing platform, but it is the link to our customers between the real, and the not real world.
The not real world is a thing called Social Media. (Which of course is anti social but I digress). With Instagram, Twitter, Linkedin, Facebook, and others that I may have missed, there is no real connection to anything except an IT device. The real world is when we contact our clients and speak to them by phone, (or skype if you work internationally), or face to face to discuss opportunities to work together.
Your website is the interface between these two. Can clients find you on Social Media, and follow you, and exchange written words with you? Well yes. But at some stage we want them to contact us in a way that shows they are serious about connecting in the real world, where we can gather vital information on their requirements that we can actually own and control. And that’s what your website is for.
Once they have come to your website then pick up the phone and call them, or better still, arrange a meeting. A follow up email is OK, but don’t make this your primary and only form of communication.
Here are 5 things to help manage clients via your website:
- Have a good website: A cheap website looks cheap. This is especially important when clients are getting a perception of how much they can expect to be charged.
- Keep it up to date: Have something that says “Hey guess what’s changed since last time you were here?” Advertising a new program, a Blog, or new training dates are easy to do, and a good monthly exercise to remind you that this is important.
- Always supply a link to it: On ALL of your marketing material have a link to it. As already stated, you actually own and control your website unlike Social Media pages so it’s the one constant that you can rely on, and hence your most important marketing tool.
- Measure activity: Possibly the most important measure is “visits” or “hits”, that then lead to someone completing the Contact Us form. Having a million hits with no requests is bad.
- Be aware of SEO (Search Engine Optimization) rankings: These are particularly important if people are Google searching you. More and more people are finding people via You Tube at present, but they still need to end up on your website.
If you have any further questions regarding numbers and data then please feel free to email me at email@example.com at any time. Any recommendations for future topics are also appreciated.
Merv Neal is a Laughter Yoga Master Trainer and the CEO of Laughter Yoga Australia and New Zealand. He has successfully owned and operated his own businesses for more than 43 years. He has created a Laughter Yoga Business Training Program, as well as the Business Mentors and Coaches Program, to help others to take Laughter Yoga to commercial organizations, and/or to create a Laughter Yoga business of their own. More information can be found at http://www.laughteryogaaustralia.org or http://www.mervneal.com