Being interviewed is as easy as ABC
At some stage you’ll be asked for an interview, either in print format (newspaper, magazine, or blog), radio or podcast, or TV or a webinar. In every case it’s a GRRREAT opportunity so it’s important that you get it right. But it’s also a little scary knowing that it could all go horrible wrong.
When you conduct an interview you are handing over control to the interviewer. Many a time people have read an article and said “I didn’t say that”. Or they will listen and realize that it has been cut in some way and say “that was taken out of context”. Or they will see themselves as others did and say “It looked weird”. In all cases the answer is yes because these mediums don’t do justice to what we do.
Media training helps to reduce things going wrong and it’s as easy as ABC. A means Acknowledge and understand the question. You can say things like “that’s an interesting question” or “I get asked that a lot”, or “I know what you mean by that”. B stands for a Bridge. This is where you acknowledge the question, and then build a bridge to what you would like to say. In other words you are now steering, or controlling the conversation. Controlling the conversation is all about saying what you want the listeners to hear, rather than leaving it to chance that the interviewer understands what’s going on.
Here are 5 tips to help you give better interviews.
- Send them the most frequently asked questions: Always offer to send them the 5 most commonly asked questions beforehand, and they are 1. What is Laughter Yoga? 2. How does it work? 3. How did you get involved? 4. What are the benefits? 5. Can we do some now?
- Let them know the answers: Send them a brief explanation for the above questions. This is just to give them an overview for timing purposes, as well as to get them to understand why they should ask the questions that you’ve sent them, or to know which ones to ask first, or leave out.
- Be authentic and keep it simple and answer: An interview is nothing more that a friendly chat. Don’t try to be someone other than you. Listen to the question closely, and then answer it as simply as possible. Is it just me, or can we not stand listening to politicians because they do none of the above ha ha ha.
- Give them the experience if it’s not a print interview: The power of Laughter Yoga is in the doing of what we do and not talking about it. Have 2 or 3 favorite laughs up your sleeve that work from a visual as well as audible viewpoint. If you can get the interviewer laughing along with you, then you’re most of the way there.
- Always finish with your contact details: The interviewer will always want the last word so be ready with you pitch. It’s merely as simple as saying “Oh by the way if anyone out there would like to know more then my website address is Laughter Yoga Australia.org”.
If you have any further questions regarding giving being interviewed, then please feel free to email me at email@example.com at any time. Any recommendations for future topics are also appreciated.
Merv Neal is a Laughter Yoga Master Trainer and the CEO of Laughter Yoga Australia and New Zealand. He has successfully owned and operated his own businesses for more than 42 years. He has created a Laughter Yoga Business Training Program, as well as the Business Mentors and Coaches Program, to help others to take Laughter Yoga to commercial organizations, and/or to create a Laughter Yoga business of their own. More information can be found at http://www.laughteryogaaustralia.org or http://www.mervneal.com