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Home/Blog/How to assess a good laughter program from a bad one. A fool and his money are soon parted. Proverbs 13:23

With the increasing popularity of laughter as a commercial offering, there is an increase in new players in the market. Different organizations and suppliers are out there making the most of this opportunity surge, and offering a variety of training and money-making ventures to us. So how do you know which ones are good and which ones are bad?
As mentioned in several of my other blogs the game of business is the game of money. I have to convince you that your money is better in my pocket than yours. For this I use marketing. The more convincing my marketing is the more likely I am to win the game. Sometimes the marketing goes too far and appears “too good to be true”. If you are reading an offer and saying that exact point to yourself, then it usually isn’t true.
There is old saying that goes “a fool and his money are soon parted”. What this is referring to (unfortunately) is those who lack financial judgment, and get deceived by a thing called “marketing spin”.
Here are 5 tips to help you cut through the marketing spin and get to the truth of a laughter program.
1. How long has this program been running for? A start-up program has no history. You only have the marketing to provide evidence of success. Don’t ever take on a start-up offer without fully considering the other points below.
2. Who is running it? What is the history of the provider and how long have they been in the laughter game? A start-up business provider should be treated exactly the same as a start-up program in point 1. The provider should have a personal track record of success. How can they be selling something to others if they are not successful themselves?
3. What is the return on investment (ROI)? Always go looking for evidence that proves that you will get your investment back in the first year. Ideally, a GRRREAT deal is one where you triple your money in the first 12 months.
4. What is the correct price? If the price is too high then it’s probably a ripoff, or just not right for you at this time. If it’s too low then it’s worthless or has a catch involved. You should be able to look at the price and consider it to be reasonable and more importantly, affordable.
5. What is the risk? People will buy programs because they are cheap. What they don’t realize is that they are often wasting their time. When a substantial amount of money is involved, however, check if there is a money back guarantee. If they say yes then you probably won’t need it. Just remember that most programs fail because of the commitment of the person buying it rather than the quality of the package. So make sure that the time is right for you to commit to applying whatever knowledge you obtain.
If you have any further questions regarding how to assess a good program from a bad one then please feel free to email me at mervneal@laughteryoga.org at any time. Any recommendations for future topics are also appreciated.
Merv Neal is a Laughter Yoga Master Trainer and the CEO of Laughter Yoga Australia and New Zealand. He has successfully owned and operated his own businesses for more than 40 years. He has created a Laughter Yoga Business Training Program, as well as the Business Mentors and Coaches Program, to help others to take Laughter Yoga to commercial organizations, and/or to create a Laughter Yoga business of their own. More information can be found at http://www.laughteryogaaustralia.org or http://www.mervneal.com